Copyright © 2008
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United Way poster child
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| This was shot on Halloween 1987 as a pro-bono contribution to that year's United Way campaign. The boy was originally photographed wearing a little-league baseball uniform. He then changed into his Halloween costume and wanted to show me. I asked him to get back on the set and took this photo.
The art director suggested to the United Way that they use this image with the caption, "Reach for the Sky." They demurred, reasoning that it sounded too much like they were asking folks to turn over their wallets. |